I had a breakfast presentation to attend to this morning and it's kept me quite busy… so if you thought I got tired writing – pole sana!!! :p for you who mailed to find out about today's blog – apologies and I'm glad to know I already got fans who follow "me" blog….. Much appreciated and if we do get to meet I owe you chocolate : ) errmmm if you extra nice it'll be a classy bar :p
That said – I got to learn a lot in today's BRAND presentation. Won't get much in details but will highlight a few things that I thought it's useful to share…..
A BRAND – IS NOT YOUR COMPANY
A BRAND – IS NOT A PRODUCT / SERVICE
A BRAND – IS NOT A LOGO
So what is a BRAND???? A brand is a fusion of Emotional / Functional components of a product / service.
The second thing I want to share is what holds your company / organization / Brand for this matter??? Most people will say financial support (which trust me play a huge role), proper structure, catchy name or logo / location of your business etc…. well these could play a role but the main glue that holds a company is BELIEVES and VALUES!!! People die, structures fall out of place and machineries wear out but a BRAND with principle lives.
I am a brand… You are a brand of yourself. Feel free to email me for more information on Brands…its free ;)
Yesterday I received a complaint from one of FluidFan on our facebook page. He complained about the print washing off especially on our signature logo on the sleeve. What surprised me was it was the United Kenya tee that for us was among the best productions we've ever had… this freaked me out honestly and if he does read this, he'll vouch for this; 5minutes was a lot of time; I emailed him ASAP wanting to know more and how it happened. I made sure I did was to appreciate his honest feedback – this is what will help us improve – FEEDBACK either positive or negative is healthy for your BRAND!!! We are finding ways to replace as he lives in Dubai!!!!
LESSON: accept criticism in your everyday life it will help mould you and what you do for the best!!! always be HONEST!!!
+/- sensitive
This part is getting a little more interesting…. Check out yesterday's comments that were posted both on my profile and on this blog!!! : ) you guys ROCK!!!!
Today Pius and I would like you to know your views on:
Who should initiate a relationship a BOY or GIRL???
(note: in today's modern life)